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RESEARCH & INSIGHTS · MARKETING BUSINESS BRIEF

The value of your
Employee networks.

Your next audience may already be connected to your team. See how Employee sharing compares with paid social advertising—and what to measure.

Cover of the five-page PostAutoPilot briefing, The Value of Employee Networks5-PAGE PDF

INSIDE THE BRIEFING

The audiences behind your team

Follower and connection research across five social platforms.

A business view of visibility

Advertising-cost references, CPM explained, and a 10-Employee example.

Trust, response and measurement

Why a familiar source can matter—and how to measure impressions, interactions and clicks.

COVERING

LinkedIn · Facebook · Instagram · X · TikTok

FROM POTENTIAL TO PARTICIPATION

Bring the research into your next business case.

Start with your actual accounts. Track the exposure your team creates. Compare it with the cost of reaching a similar audience through paid advertising.

Your team has the connections.
Give them something worth sharing.

Let’s turn this estimate into a practical plan for your people, your content, and your goals.

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