5,850
Activities / yearWeighted activity equivalentsEMPLOYEE ADVOCACY ROI CALCULATOR
See the Potential in your Employee Networks
Explore the value of consistent sharing.
Turn your estimate into an internal business case.
Build your estimate
Drag a slider or enter the number of Employees.
Automatic + blended sharing
Guided, CoPilot-only sharing
Count each Employee once. Employees using both modes belong in AutoPilot only.
Whole numbers from zero to 100,000 Employees per group. Number entry above 1,000 expands the slider range.
50Total Employees
Your estimated results
6,075
Interactions / yearModeled engagement2,276,367
Est. impressions / yearModeled displays, not unique people1,350
Est. clicks / yearModeled clicksProjected Annual Net Value
Estimated annual value$39,471
Annual platform investment*$7,200
*Based on List Price.All amounts in USD
Paid-exposure estimate, not guaranteed revenue or cash savings.
From estimate to executive briefing.Explore the research behind this estimate ↗
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How we estimate each Employee network’s valueOur per-Employee methodology and assumptions.Show detailsHide details
This is the methodology behind the value assigned to each Employee’s network. We estimate the impressions created by completed posts, compare that exposure with advertising costs on the same platforms, and then apply the Employees you select.
OUR VISIBILITY ASSUMPTION10 impressions for every 100 followers.
For planning purposes, this calculator assumes each completed platform post generates 10 impressions for every 100 followers. This is a modeling assumption, not a verified cross-platform average or guaranteed minimum.
10%Visibility assumption
per completed post
per completed post
From an Employee’s audience to an annual value
Start with network sizes
Use the briefing’s personal-account references for LinkedIn, Facebook, Instagram, X and TikTok. The worked scenario assumes one eligible account on each platform.
Model completed sharing
104 content opportunities × 75% completion = 78 posts per platform per year. Completion describes publishing—not the share of company headcount that participates.
Estimate displays
For each platform: followers × 78 completed posts × 10%. Add the results once. The base scenario creates approximately 40,469 annual impressions per Employee.
Compare with advertising
For each platform: impressions ÷ 1,000 × CPM. CPM is the advertising cost of 1,000 displays. The calculator’s annual base is $701.70 per CoPilot Employee, before platform investment.
The references used in the base estimate
| Platform | Audience reference | Annual impressions* | Reference CPM |
|---|---|---|---|
| 302 connections | 2,357 | $63.19 | |
| 605 connections | 4,717 | $23.42 | |
| 2,861 followers | 22,319 | $18.25 | |
| X | 1,384 followers | 10,795 | $3.11 |
| TikTok | 36 followers | 281 | $4.82 |
*Impressions are displays, not unique people. Follower and impression figures are rounded to the nearest whole number for display; calculations retain the original precision. The $701.70 base estimate and reference CPMs retain cents. Audience references are from 2023 U.S. samples (means for four platforms; a median for TikTok). The advertising references span different dates, audiences and country mixes; X is a 2023 reference. They are not a uniform set of current U.S. ad prices. Use actual account analytics and matched campaign costs when available.
Our annual planning estimate
We estimate $701.70 in annual network value per Employee, using the research references and stated publishing assumptions laid out in our Employee Network Value executive briefing. This is the calculator’s CoPilot base, before platform investment.
The estimate is a modeled paid-exposure comparison—not guaranteed revenue or cash savings.
How AutoPilot is treated
We apply a 1.25× posting-output assumption to metrics and value for Employees using AutoPilot, giving an annual estimate of $877.13 per AutoPilot Employee. This assumes 25% more posting output than the CoPilot base through a combination of automatic and guided sharing.
The factor is a separate PostAutoPilot planning assumption—not a measured uplift or a literal completion percentage. No extra platform multiplier is added. Count Employees using both modes once under AutoPilot.
Trust is not an extra multiplier
The briefing also examines why a familiar, credible source can affect response. That research does not establish a universal Employee-post advantage. We do not increase impressions, CPMs or estimated value for trust. The 1.25× AutoPilot factor is a separate posting-output assumption, not a trust premium.
How your selected Employees change the results
Distribution weight = (1.25 × AutoPilot Employees) + CoPilot Employees
Estimated annual impressions = base annual impressions × distribution weight (rounded for display)
Estimated annual value = $701.70 × distribution weight
Projected annual net value = the greater of $0 or annual value minus consolidated platform investment
The Activities tile retains 104 weighted content-opportunity equivalents per base Employee; it is not a completed-post count. Interactions (108 per base Employee annually) and clicks (24) remain separate planning inputs. They are not derived from the briefing’s CPM calculation and are not added as extra monetary value.
All figures assume a full year, suitable content and a relevant U.S. audience. Network overlap creates repeat impressions, not additional unique people. The model excludes ramp-up, attrition, existing activity that would happen anyway, taxes, staff time, content production and other program costs. Corporate accounts should be valued separately using actual followers and analytics. Monthly averages divide annual results by 12; a $0 result may reflect a shortfall, not break-even.
GO BEHIND THE NUMBERS
Get the briefing Get the Employee Network Value briefing.
Five pages of audience research, advertising-cost references, trusted-source psychology, a worked team example and practical measurement guidance.
Reference: The Value of Employee Networks · Executive Briefing, pages 1–3 for the model and page 4 for trust. Updated September 28, 2026; quantitative references reviewed September 26, 2026. Calculator methodology v8.0 · September 28, 2026 · USD. Research inputs are carried forward from the briefing, not refreshed advertising quotes.
FROM POTENTIAL TO PARTICIPATION
The numbers start with people.
Give your team content to share, a voice that feels like theirs, and a reason to keep showing up.
Create once. Activate your team.
Distribute ready-to-share content to the people connected to your customers—without asking everyone to start from scratch.
01 / Make participation easier
One message. Individual voices.
Use Authentic AI to adapt your content to each person’s writing style, so consistent messaging still feels personal.
02 / Keep it authentic
Make consistency repeatable.
Plan content ahead and use Journeys for recurring moments, so your team has a clear next step—not another blank page.
03 / Build a sharing habitYour team has the connections.
Give them something worth sharing.
Let’s turn this estimate into a practical plan for your people, your content, and your goals.